THE NEW CULTURAL PHENOMENON TO RIVAL K-POP

Over 200 million YouTube views
Over 1 billion hashtag views #ninetyone #ninetyone_official on TikTok
The documentary film "MEN SEN EMES" (Face the Music)
follows the protests against concerts of the local band Ninety One in Kazakhstan. These events open a whole layer of social and cultural conflicts within Kazakhstani society – contradictions between urban and rural culture, traditionalism and globalization, and the vertical power system and personal liberty.